From swans and flamingos to pizza slices and donuts, pool floats have become the perfect toys for summer, which is why KFC’s new contest is likely to go viral this pool season.
The limited-edition KFC Colonel Floatie, which is a likeness of Colonel Sanders and in the shape of a ridable raft, features special holders for a bucket of chicken and a beverage.
“We saw that the over-the-top pool float trend was taking over social media and thought it would fit perfectly with our notorious Extra Crispy lifestyle campaign,” says Andrea Zahumensky, KFC U.S. CMO. “Summer is about making fun memories, and what better way to do that than drifting on the water in the arms of the one and only Colonel Sanders.”
Those interested in entering to win a free floatie, visit KFCfloatie.com. The floaties are not being sold or made available outside of this giveaway. The contest runs until June 22.